WAV Scents
Did you know that Smell is a chemical sense tied to the emotional center of the brain?
It’s a powerful sense. It can make us salivate, change our heart rate, attract us to a mate or stir our memories to the pleasurable times in our lives. Smell can also make us buy.
Traditional advertising campaigns such as print ads and TV commercials just aren’t cutting it anymore. They are less effective today to consumers mainly because of the ability to block them out. Scent marketing is on the rise and you might ask why? Simply because it is not possible to “turn off” the consumers’ nose.
Scent Marketing is the latest trend in advertising. Studies have shown that a scented environment leads to consumers staying longer, and spending more:
- A study of Las Vegas slot players showed they spent 45% more in a scented environment than those in an unscented one.
- A shoe brand received a better evaluation in a scented room.
- Some hotels use lemon grass & green tea scent pumped into its lobbies and public spaces creates a pleasant mood a customer who is likely to return to repeat the experience.
The secret of Scent Marketing is it can create a “flow state“, where one loses the normal sense of time and is totally consumed in the event. When we smell, we immediately obtain a feeling or memory. It is that unique ability that makes scent marketing an extremely effective way of building brand equity.
So how do brands use scent to sell? They may use scents that highlight their products (candles, coffee, and flowers) or some other unrelated aroma, known as “ambient scent”. Also, Signature scents have served as the basis for attempts to trademark a smell.
With WAV scents, we can diffuse a signature scent for you brand in your venues or events using automated diffusers and customized scents. The Scents are all organic and non synthetic and will come with MSDS (material safety data sheet). We can even create your own branded scent.
WAV Scents. “lead your clients by the nose.”
